Did you know the tattoo industry is estimated to be worth $3 billion?
It can be difficult to figure out how to start advertising a tattoo shop. There are a lot of different ways to advertise your tattoo shop, but not all of them will work for you. You need to find tattoo advertising that is affordable and effective.
But don’t worry. Keep reading our tips on how to market and advertise your tattoo business. We’ll help you find the right advertising strategy for your business and reach new customers.
Get Active On Your Social Media Accounts
If you own tattoo shops, then you know how important it is to have an active social media presence. After all, social media is one of the best ways to reach potential customers and build brand awareness. But with so many platforms to choose from, it can be tough to know where to focus your efforts.
Here are a few tips to help you get the most out of your social media marketing:
First, make sure you’re regularly posting on your tattoo shop’s social media accounts. This will help you stay top of mind with potential customers. And when they’re ready to get a tattoo, they’ll think of your shop first. Second, use social media to share photos and videos of your work. This is a great way to show off your skills and attract new clients.
Finally, don’t forget to interact with your followers. Respond to comments and questions, and start conversations whenever you can. This will help create a sense of community around your tattoo shop, which is essential for long-term success.
Make Sure Your Website Is Up-To-Date
As the saying goes, first impressions matter. When it comes to your business, potential customers will often form their opinion of your shop based on your website. That’s why it’s important to regularly update your website with new photos, artist bios, and information on specials and events.
By keeping your website up-to-date, you can ensure that potential customers have the best possible impression of your business. In today’s competitive marketplace, that can make all the difference.
Get Involved In Your Community
Getting involved in your local community is a great way to advertise your tattoo business. By attending community events, sponsoring a little league team, or donating to a local charity, you can build goodwill and make your tattoo shop more visible. Not only will this help you attract new customers, but it will also help you build relationships with existing clients.
In addition, getting involved in your community will show that you are invested in making it a better place. This can only lead to good things for your business. So if you’re looking for ways to give your tattoo business a boost, consider getting involved in your community. It’s sure to pay off in the long run.
Advertise In Local Print Publications
Even in today’s digital age, print media is still a powerful tool for reaching potential customers. Local newspapers and magazines can be particularly effective, as they allow you to target a specific geographic area. In addition, many people still enjoy reading these publications, which provides a captive audience for your message.
When placing an ad in a print publication, be sure to choose a visually-appealing design and include a call to action. By taking advantage of both online and offline advertising channels, you can ensure that your business reaches the widest possible audience.
Give Away Tattoos
A great way to generate buzz for your tattoo shop is to give away free tattoos. You can do this by partnering with a local charity or holding a contest on social media. This will help you get new customers through the door and show off your artists’ talents. Partnering with a local charity is a great way to give back to the community and generate goodwill for your business.
Choose a charity that is close to your heart, and offer to donate a portion of the proceeds from each tattoo to the charity. This will help raise awareness for the cause and encourage people to get tattooed at your shop. You can also hold a contest on social media, such as Instagram or Facebook, to give away free tattoos.
To enter, people simply need to follow your page and share your posts. This is a great way to reach new potential customers and show off your artists’ work. When done correctly, giving away tattoos can be an excellent marketing strategy for tattoo shops. It helps generate buzz, bring in new business, and build goodwill in the community.
Get Listed On Google My Business
Make it easy for potential customers to find your tattoo shop by getting listed on Google My Business. This is a free listing that will appear when people search for tattoo shops in your area. Just create a profile and include some basic information about your business.
You can also include photos and reviews to help attract customers. In addition, Google My Business provides tools to help you track your performance and see how you compare to other businesses in your area. So take advantage of this valuable resource and get your tattoo shop listed today.
Use Promotional Products
T-shirts, stickers, and mugs are essential for any business looking to promote itself. They provide a cost-effective way to get your name and brand out into the world. And when it comes to tattoo shops, what better way to advertise than with some cool and trendy promotional products?
T-shirts are a great way to start. People love wearing them, and they’ll be happy to show off your shop’s logo to their friends. Stickers are another excellent option. They’re easy to distribute and they’ll help keep your shop top of mind.
Mugs are also a great choice. People use them every day, and they make a great conversation starter. So if you’re looking for a way to get your tattoo shop noticed, using promotional products is a great place to start. Thanks for reading!
Offer Referral Bonuses
To ensure that your tattoo shop is always busy, it’s important to encourage word-of-mouth advertising. One great way to do this is by offering referral bonuses. For every new customer that your existing customers refer, you can give them a discount on their next tattoo or a free product.
This is a great way to keep your customers happy and ensure that they keep coming back. Plus, it’s an easy way to get some free advertising. So if you’re looking for ways to keep your tattoo shop busy, be sure to offer referral bonuses.
Host An Event
When it comes to promoting your tattoo shop, hosting an event is a great way to generate buzz and attract new customers. Whether you decide to hold a grand opening celebration, an art show, or a charity fundraiser, making sure to promote the event well in advance is key to ensuring people will attend.
One way to get the word out is by posting about the event on social media, as well as hanging up flyers around town. You could also reach out to local news outlets and see if they’d be interested in doing a story on the event.
The more people you can get aware of the event, the more likely you are to have a successful turnout. And who knows, you might just make some new lifelong fans in the process!
Give First-Time Customers A Discount
Offering a discount to first-time customers is a great way to welcome them to your tattoo shop. Not only will it build loyalty, but it will also keep them coming back for more ink. Just be sure to set some limits so you don’t lose money on the deal. For example, you might want to limit the discount to a certain amount or percentage.
You could also require that the customer purchase a minimum amount of ink to receive the discount. By setting some parameters, you can ensure that you’re still making a profit while also giving your customers a great deal.
Sponsor A Local Event
There’s no better way to show your support for your community than by sponsoring a local event. Concerts, races, and other events are always looking for sponsors, and your tattoo shop can be a perfect fit. Just make sure to include your shop’s name and logo on any promotional materials for the event.
This will help you get some valuable exposure for your business while also supporting a worthy cause. Plus, it’s a great way to show potential customers that you’re more than just a tattoo shop. You’re a part of the community, and you care about giving back.
So if you’re looking for a way to support your community and grow your business at the same time, sponsoring a local event is the perfect solution.
Increase the Value of Your Offer
As any tattoo aficionado knows, there are a lot of factors to consider before getting inked. The quality of the artist, the design of the tattoo, and the price all play a role in the decision-making process. That’s why it’s so important for tattoo shops to offer the best possible value to their customers.
This means having competitive prices, high-quality tattoos, and friendly service. If you can offer a better value than your competitors, you’ll be more likely to attract new customers.
Use Guerilla Marketing Tactics
Guerilla marketing is a great way to get your tattoo shop’s name out there. And it’s also a lot of fun. So try to come up with some unique ways to market your shop. You could put up billboards in strategic locations, hand out flyers in busy areas, or even put stickers on people’s cars.
Just make sure your marketing efforts are legal and respectful. And don’t forget to measure the results of your campaigns so you can see what’s working and what’s not. With a little creativity, you can soon build a thriving tattoo business.
Create New and Captivating Content
Make sure your tattoo shop’s website and social media pages are full of fresh, captivating content. This could be anything from blog posts and videos to photos and infographics. Just make sure it’s high-quality content that will appeal to your target audience.
Focus on creating artistic videos that show off your artists’ talents. Or write blog posts about the history of tattooing or the meaning behind certain designs. Just make sure to post new content regularly so people will keep coming back for more.
Another great way to promote your tattoo shop is through email marketing. This is a great way to reach a large audience with minimal effort. Just be sure to create high-quality content that will appeal to your target audience. And always include a call to action so people know what you want them to do next.
Text Message Marketing
Text message marketing is another great way to reach a large audience with minimal effort. Just be sure to create high-quality content that will appeal to your target audience. And always include a call to action so people know what you want them to do next.
Get the Help You Need Advertising a Tattoo Business
There are so many different ways to fill your tattoo shop full of clients. From creating content to using social media, it won’t be long until your tattoo business is fully booked. When this happens, you need to be prepared to handle the influx of clients.
Luckily, there are programs out there to help manage the more technical aspects of your tattoo shop. Contact us at DaySmart Body Art Tattoo Software for information on managing your bookings, credit card sales, and more!
Try our Day Smart Body Art Software free today!