Email marketing is the most effective way to engage with customers. Are you utilizing this technique?
It’s a social media age meaning you need to connect with your customers through Facebook likes, retweets on Twitter and hearts on Instagram. Word of mouth won’t cut it anymore. These sites are essential to any company’s marketing campaign.
However, email isn’t dead yet and email marketing is also useful, yet sometimes an underestimated way to grow your business. Have you heard of email confirmation? This is one of the most widely used aspects of email marketing but there are many other reasons to use confirmation email. This can include saying hello and welcoming a customer to your mailing list.
The key to a successful confirmation email is to set up a communication system. As everyone knows, it’s much easier to sell to an existing customer than it is to make a new one. So, by improving your confirmation emails you have the potential to create return customers. Let’s take a look at some ways to spice up your confirmation emails and keep your customers coming back to your tattoo studio.
1. Rewards Customers for Referrals
Customer referrals are a major aspect in the tattoo industry and the easiest way to get referrals is to provide customers with a great service. This way they are much more likely to recommend your business to friends and family. In fact, many tattoo studios are dependent on positive referrals by existing customers/
However, you can use confirmation emails to increase the number of customers that refer you to others. This can be achieved by offering a reward in exchange for the recommendation in the email.
One example of a successful execution of monetized confirmation emails is the online property rental website Airbnb. As a result of referrals, Airbnb has seen a 900% year-on-year growth of the business.
2. Using Social Media
Did you know that someone is much more likely to use your service if someone they know has recommended it on Facebook or Twitter? This is where you can use a confirmation email. For your part, you can simply ask your customers to share their experience at your tattoo studio or upload a photo of their new tattoo on their social media accounts with your studio tagged. You might be surprised by how many customers do this and how much this can positively impact your studio.
Surprisingly few companies understand the importance of encouraging customers to share their experience with others. If you can do this with your confirmation email, you can stand out from your competitors.
3. Reward Customer Loyalty
After you have given your customer their first tattoo, you need to make sure they come back for more in the near future. If a customer has been satisfied with the service you provide, this may lead them to come back. However, it’s always better if you could add something extra. This way you can really seal the deal.
One way you could achieve this is by rewarding your customers for their loyalty. This can come in the form of a discount on their next tattoo or piercing. It’s difficult for anyone to pass up on getting a discount.
4. Communication and Customer Service
One of the most important elements of effectively using confirmation emails is as a means of communication with your customers. If a customer has any questions or complaints about the tattoo they received, contact information should be provided in the email. This way, customers feel that they can get in touch with you if they have any concerns about their tattoo or piercing.
After a period of time, you will get to recognize certain questions that are asked. This can then become a frequented asked questions page (FAQs) and you could then include a link to your FAQs page in the confirmation email. If you are easy to contact, it can really make the difference and improve a customer’s experience.
5. Emails Need to be Cellphone Compatible
Nowadays, most people regularly read emails on their cellphone. There is nothing worse than opening an email that isn’t cellphone friendly.
This should alter how you design your confirmation email – is it cellphone friendly? How quickly does it load? How easy is it to read? Consider every aspect and trial it yourself. Keep it short and sweet, too.
6. Your Confirmation Email Sent to Inbox
Have you ever received an email but haven’t read it for days because it’s in your spam folder? This isn’t a unique problem. Many people miss a boatload of important emails simply because it’s sent to the incorrect folder.
You have to make sure your confirmation email passes through the spam filters. There is a whole host of criteria that determine whether your email will be sent to a user’s inbox or not. These include who the sender is, subscriber engagement, and the content of the email itself.
One tip for making sure your email gets through the filter is GlockApps. This app will help you to identify problems and check through emails. This way you can make sure the email is delivered into inbox folders.
7. Send Immediately Without Delay
Confirmation emails should be sent to customers immediately after they’ve booked their appointment or completed payment. Customers want to know that there payment or appointment is successful.
If you delay the confirmation email, the customer could start to get worried. It’s important to establish loyalty and trust with customers. This shouldn’t be hard to achieve. Just make sure you have your system set up correctly.
If you have any further questions on how you can create return customers through effective confirmation emails, leave a comment below. You can also get in touch with us today for your free trial – grow your business today!